Your Business, Your Choice: How you transform it is up to you

Isa
April 23, 2025

In uncertain times, companies must choose the business and deployment models that work best for them to adapt and transform.

business men and working collaborating at a desk

Your Business, Your Transformation, Your Choice

Why does flexibility matter in an unpredictable world?

The business world has never been more unpredictable.

From economic changes and rising costs to global conflicts and fast-moving technology, challenges are everywhere.

Don’t let uncertainty take control

If there’s one event that proves how fast things can change, it’s the 2020 health crisis. It didn’t just disrupt daily life — it changed how businesses work, sell and grow:

  • Supply chains reinvented
  • Remote work became the norm
  • Customer habits shifted online almost overnight

Since then, the only constant has been change.

The biggest lesson? Digital transformation is no longer a nice-to-have — it’s a must.

Uncertainty speeds up change

An event like the 2020 health crisis urged businesses to move fast:

  • New ways of working
  • Different management styles
  • Getting ready for an unpredictable future

Some of the biggest shifts included:

  • Rapid digital adoption
  • The rise of remote and hybrid work
  • The use of tools that keep people virtually connected anytime, anywhere
  • Tighter budgets, especially for small businesses
  • More online buying, more self-service and more digital everything

Big disruptions = Big lessons

The health crisis taught every company a lesson: Be ready for anything.

Many turned to cloud technology to survive and even grow. Cloud-based solutions gave businesses the power to adapt, scale and stay strong — even in tough times.

High Tech and telecom providers had also to change, by:

  • Innovating faster
  • Creating secure, flexible and automated services
  • Offering smarter, more adaptable financial options

Subscription models are growing fast

Gartner predicts that more than 50% of enterprises will use industry cloud platforms by 2028 to accelerate their business initiatives*.

But that model doesn’t work for everyone. One size doesn’t fit all.

Some businesses have limited budgets, tight compliance rules or in-house systems they want to keep.

Others want the freedom to mix on-premises systems with cloud-based tools. That’s why choice matters.

Whatever event occurs, companies should be able to:

  • Keep their systems on-site or in a private cloud for more control, or
  • Use a hybrid model — combining existing setups with cloud collaboration tools, or
  • Go full cloud — with everything from phones to customer service delivered through the internet

For Alcatel-Lucent Enterprise customers, flexibility comes first

At Alcatel-Lucent Enterprise, we believe every business should be able to choose its own path to transformation and be able to choose from:

  • CAPEX, OPEX, or a mix of both
  • Deployment options: on-premise, private, hybrid or public cloud

All while staying protected and in full control of your systems, budget and data.

Our communication, collaboration, and network solutions help you:

At ALE, we help you choose what works best for your business, from how you deploy to how you pay. Whether you’re just starting your digital journey or already well along the way, we’re here to support you.

A one-size-fits-all model just won’t work

Ready to move forward on your terms? Visit our webpage.

Source: *Gartner



Isa

Isabelle Huitric

Cloud and Communications Program Marketing Director at Alcatel-Lucent Enterprise

Currently Cloud and Communications Program Marketing Director at Alcatel-Lucent Enterprise, Isabelle has many years of experience in IT, cloud, telecommunications, digital marketing, channel marketing and project management. Before this role as a Program Marketing Director for Services, she provided marketing support for ALE Services and Professional Services business division. Other prior positions included Marketing and Communications director and Channel Marketing director in France and abroad.

Isabelle is passionate about new technologies. Along with her international work experiences in different marketing positions in IT, Cloud and Communications sectors, she enjoys exchanging ideas on market and industry trends as well as discussing enterprise challenges. She also has solid experience in building and sustaining customer relationships in complex international B2B situations.

Isabelle holds a Multimedia Project Manager degree from the IIM of Paris (Institut of the Internet and Multimedia), and a degree in Administration, Economics and Social studies from the University of Brest.

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Alcatel-Lucent Enterprise gives you choices to adapt to uncertainty, with diverse financing and deployment models

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