How to stay connected across industries

Yvanne Le

April 25, 2025

From real estate to healthcare, discover how Rainbow by Alcatel-Lucent Enterprise transforms industry communications.

Rainbow: It’s already over four million users and counting! This cloud-based platform by Alcatel-Lucent Enterprise has transformed the way organizations connect, collaborate and help their clients. 

Rainbow’s flexibility can adapt to a wide variety of industries — and most likely yours, as well. The platform has a history of proven success across sectors like healthcare, real estate, insurance and car dealerships. Curious how it could transform communications in your field? Discover how Rainbow integrates perfectly within different industries, and how it could also work for you.

Healthcare: The cloud prescription for healthcare professionals

Emergencies don’t wait, and healthcare communication can’t either. For doctors and nurses constantly on the move — whether rushing between patient visits or fitting in a countryside jaunt — it’s a huge advantage to have calls automatically rerouted based on schedules. Need them directed to voicemail, a colleague or another practice? No problem. Let the system do the orchestration so you can focus on the actual medicine.

Built for the real-world chaos of healthcare, Rainbow smoothly integrates with existing digital health services. With ISO 27001 certification, sensitive data stays locked down — and the sovereign Rainbow solution ensures medical data confidentiality at all times.

What Rainbow brings to healthcare professionals:

• Smart call routing, so calls reach the right medical teams without delay
• A messaging application that alerts you in case of emergency
• End-to-end encryption, guaranteeing patient data stays protected and confidential
• Real-time dashboards, giving a clear view of response times, pending cases and urgent requests
• Integrated video and messaging, making specialist consultations and team coordination faster and easier

Could this be the prescription your healthcare team needs? Rainbow hub for healthcare flyer.

Real estate: Connecting agents and clients faster than ever

Ever had a golden opportunity with a customer, only to realize the contact details are trapped in your colleague’s personal phone? And, of course, that colleague is mysteriously unreachable just when you need them the most. Instead of wasting time chasing down information, imagine having it all in one place and instantly accessible through your CRM and Rainbow.

Rainbow solves these issues with a single business number across all devices, ensuring you’re always reachable without mixing personal and professional calls. With automated alerts, your clients get instant updates about new properties that match their criteria — no more waiting for your email to arrive. Virtual property tours let clients view homes remotely, meaning you can keep them engaged and help them make faster decisions.

Rainbow also makes it easier to collaborate with everyone involved (up to 120 participants) in virtual meetings, from contractors to clients, without the need for endless emails or calls. It’s about eliminating the headaches that slow down your business. Dealing with regulation changes? Organize a customer webinar to update them on the new rules.

What Rainbow brings to real estate agencies:

• One business number across devices, so you’re always reachable without mixing work and personal calls
• Virtual property tours, offering a convenient way for clients to explore properties without leaving home
• Easy collaboration with up to 120 participants in virtual meetings, gathering everyone instantly — whether it’s a single agency with multiple branches from different cities, or even different departments across your franchise network

Ready to make the move? The future of real estate is one call away! Rainbow hub for real estate agencies flyer.

Insurance: Improving claims handling and client interaction

In the insurance industry, speed, clarity and trust are everything. How many times have clients been left waiting for updates, only to call back and hear that their claim is still being processed? Or how about spending time explaining complex policies or claims over the phone, where a face-to-face conversation could resolve the issue in minutes?

Our Rainbow solution lets you avoid these headaches. Video consultations help agents walk clients through complex claims or policies, providing a clear, personalized experience. 

Rainbow goes beyond ISO 27001, stacking multiple certifications including country-specific requirements. Built on a sovereign, European-based platform, it keeps sensitive data locked down while trimming operational costs with its fully cloud-based setup. Meanwhile, Rainbow keeps insurance teams in control and customers in the loop from the first inquiry to the final claim, no guesswork required.

What Rainbow brings to insurance:

• Unified communication across devices, keeping agents reachable on mobile, PC or landline without confusion
• Video-assisted claims assessments, enabling real-time diagnosis for fewer interpretation errors
• Instant and secure video calls, connecting agents with experts and clients for immediate assistance and remote appraisals

Check out our flyer to learn more about how Rainbow fits into the insurance sector.

Car dealerships: Let’s drive right into the cloud

In car sales, quick responses and staying connected with clients is crucial to closing deals. Whether your sales team is on the showroom floor, out on a test drive or working remotely, missing calls or delays can cost you. Rainbow makes sure that never happens.

Take the rise of multi-brand concessions: Sometimes the same group operates several brands, each with its own identity. That means manufacturers lay down the rules, from call handling to reception standards, to help each brand stand out while tracking key performance indicators. That’s where Rainbow excels: Smoothly adapting to these requirements and making sure everything runs perfectly.

Key benefits of Rainbow for car dealerships:

• Quick follow-ups through personalized videos and immediate documents, keeping customers engaged
• Instant trade-in appraisals via video calls, improving customer experience and reducing wait times
• Flexible communication across all devices, letting your team respond from anywhere
• Faster responses to customer inquiries, leading to higher satisfaction and better conversion rates

Take a look at our flyer to see how Rainbow can benefit car dealerships.

Local authorities: Enhancing public services

Local authorities face constant pressure to stay connected with citizens and handle a wide range of requests — from road repairs to public events.
 
Councils, for instance, run on a departmental structure, which makes call management a real puzzle. Rainbow makes it easy to group calls and track stats, so you know whether there are enough people to answer calls. And when it comes to keeping people in the loop, Rainbow’s news channels are a real difference-maker by allowing subscribers to stay updated on specific topics or big announcements.

What Rainbow brings to local authorities:

• Flexible call groups for efficient management of citizen requests
• Improved information sharing through channels and group messaging
• Quick incident management, making it easier to track service requests and priorities
• Faster response times during emergencies by connecting field agents and remote teams in real-time
• Resource optimization, streamlining department coordination and task distribution
• Secure platform with ISO 27001 certification, ensuring data protection

Check out our flyer to see how Rainbow can benefit local authorities.

No matter your sector, Rainbow simplifies communications and helps you get things done faster. It’s about being more efficient, more connected and more responsive.

Want to know more about Rainbow? Visit our dedicated website at Openrainbow.com.